The Portland Thorns Electric Bloom kit is inspired by the abundant nature found in the Pacific North West. As part of the Thorns’ internal design team, we leaned into the inspiration behind the kit’s pattern and created a campaign that balanced the its bold colors and pattern with the dark moody forests of the Pacific Northwest. This allowed us to place the kit in a setting that would emphasize it’s vibrancy, while grounding it and connecting it with the community it represents.