The Portland Thorns Electric Bloom kit is inspired by the abundant nature found in the Pacific North West. As part of the Thorns’ internal design team, we leaned into the inspiration behind the kit’s pattern and created a campaign that balanced its bold colors with the dark moody forests of the region. This allowed us to place the kit in a setting that would emphasize it’s vibrancy, while grounding it and connecting it with the community it represents.

The campaign included a launch video, photoshoot, social media graphics, along with a zine that was distributed for autograph opportunities at a launch party hosted by Nike.